4 Things to remember when using stickers for packaging

Have you seen amazing packaging using custom stickers and are wondering how you can achieve a similar effect? Or are you looking to use stickers for your product’s packaging, but are not quite sure where to start?

This article has all the answers you are looking for. We will help you find the perfect sticker labels and give you some useful tips and tricks that will save you time and money. So, without further ado, let us jump right in.

  1. Go for sheets 

Especially if you are new to stickers, the terminology can be a little confusing. The most basic distinction to make is between individually cut stickers and sheets. 

Technically, there is no inherent difference between the two. Both are pieces of paper or plastic with an adhesive backing. However, professional sticker makers usually refer to individually cut pieces as stickers whereas stickers on sheets are called labels. 

Labels are 65% faster to apply, which can be an absolute time saver when you have to apply hundreds at a time. As a rule of thumb, we recommend getting labels if you are applying them and go for stickers if your customers are.

  1. Find the perfect size 

A 2x2cm sticker might sound like a good idea on paper, but remember that this is about the size of a 50 pence coin. At this size, there are limits to the information you can print on your sticker legibly. 

To really make your logo and product name stand out, go for a size that allows enough space for all the information you would like to put on your label and that matches the overall size of your product packaging. 

Label printers recommend a minimum font size of at least 8pf or a 1.2mm height for each letter to ensure your text prints legibly. 

  1. Keep it simple

The simpler the shape, the easier it will be to apply your sticker. Circular or square shapes with rounded corners are ideal for this. 

We also recommend not overdoing the actual design of your stickers. Instead of filling every corner with information and images, embrace white space. This will give your product a premium edge and allows for the important information to be seen. 

  1. Choose the right material 

You can use your sticker material to communicate your brand values, so you want to make sure you get this step right and find your perfect material.

The most basic distinction to make is between paper and vinyl stickers. Paper stickers are ideal if your brand is environmentally conscious, and you are already using compostable packaging. Paper is great for short-term, indoor uses. 

If you are looking for a more durable material, vinyl stickers are perfect for you. They are resistant to water, sunlight and scratches, making them ideal for long-term outdoor uses. Choosing vinyl stickers also means you can pick between different effects like glitter or holographic. These options are great for luxurious products, as they highlight your brand’s premium status.

And that is everything you need to keep in mind when using stickers for your packaging. We hope you found these tips helpful. Maybe we even inspired you to give stickers a try? If so, we would love to hear from you. Should you have any questions, please also leave us a comment below.